Reputation Management

Any business is always preceded by its reputation. That holds true for any business environment – offline or online. There is no denying the fact that business is cut-throat and this is compounded by the presence of unscrupulous competitors, ex-employees who feel left out and dissatisfied customers.

Since Internet is a democratic platform, the freedom of expression takes on a totally different meaning and it becomes a free for all warfare of words. The result is a dent in reputation and this particularly hurts if you have persevered to be ethical and give your best both as an individual and as a company.

What is SERM?

SERM, or Search Engine Reputation Management is the management of both negative and positive search engine results both proactively and reactively. Fixing negative SERM issues is a matter of helping search engines like Google recognize positive search results for certain key phrases as more relevant than negative ones, and therefore moving the positive search results to the top of the search results page and the negative down in search results. This might include – writing new Blogs from company heads, flurry of new articles, new Press releases etc.

How we do it?
One thumb rule for our SERM campaign is "Do not react with a counter attack".
  • Any counter attack almost places you in the same court as the maligning party
  • Since any defamatory content always appears in Search engine results, we utilize all the tools to push down the negative results
  • This means, doing aggressive seo for positive contents about the individual / company
  • We start channels of conversation on all the social network – These conversations are intended to create brand ambassadors by letting the participants judge for themselves. This often corners an individual or a group who are trying to malign your image
  • We encourage a company decision maker to create a blog and establish conversation with the common man. This brings a lot of credibility and transparency in the workings of the company.

 

To learn more about how we can assist your company in achieving its business objectives, call (888) 725-2606 for a free consultation now.