ROLE:
Rakan Design provided the full range of services: entity creation, business consulting, identity and logo design, web design, ECommerce functionality, search optimization, and revenue stream capability.
CHALLENGE:
Nerdny was a 100% start up effort- no paperwork filed, no website, everything needed to be done from scratch. The company was established by a computer savvy team who are experts at building computers, but knew little about starting, running, or marketing an e-business. In addition, there was a need to manage a significant product database.
SOLUTION:
Rakan Design assisted Nerdny in the formation of their LLC and all the paperwork that goes along with starting a new business. Through collaborative consultation, a go to market strategy and the appropriate corporate identity were established. A partnership with a third party content provider was put in place to serve up over 10,000 products for customers to shop for. The logo, graphics, and integrated site were developed and launched. Finally, key relationships were established to enable Nerdny to secure vendors and credit.
RESULT:
From start to finish, Nerdny was in business within 60 days. Today, Nerdny is a leading technology reseller with revenue exceeding $3 million per year. |